Generate and Email SEO Reports Automatically

Generate and Email SEO Reports Automatically

Automating your SEO reporting saves time, ensures consistent insights, and keeps everyone on your team—or your clients—in the loop. In this guide, you’ll discover how to connect powerful SEO tools with simple automation workflows so weekly reports practically take care of themselves, no coding skills required.

Why Automate This

SEO audits and reports are crucial, but they can turn into tedious chores if done by hand every week. By automating them, small businesses avoid manual checklists, reduce human error, and deliver timely, actionable updates to stakeholders. This means less time gathering stats and more time making meaningful improvements to your website. With the right setup, you can collect data from tools like Google PageSpeed and Ahrefs or Moz, get AI-powered summaries, and send out attractive, readable reports—without lifting a finger.

Step-by-Step Setup

1. Kick Off the Workflow on a Schedule

Start your automation with a trigger in n8n—this is what kicks everything off, typically set to run every week. Imagine it like a recurring alarm that says, “time to audit the website!” This ensures reports are sent out right on time, automatically.

You might picture a calendar icon connected to a chain of action bubbles. In n8n, the Cron node can handle this with a few clicks.

{
  "workflow": "seo-reporting",
  "trigger": {
    "type": "cron",
    "interval": "weekly"
  }
}

Tip: Adjust the schedule to match your reporting needs—weekly, biweekly, or monthly.

2. Collect SEO Metrics With Google PageSpeed & Ahrefs/Moz APIs

Next, you’ll have n8n automatically query your favorite SEO tools. Google PageSpeed gives you insights on your site’s load times and technical health. Ahrefs or Moz’s APIs fetch keyword rankings, backlinks, and more. n8n supports HTTP requests right out of the box, so you just drop in your API URLs and authorization keys.

The workflow now looks like arrows branching out—one arrow pulls speed data, another grabs keyword stats, both eventually merging back together.

{
  "pagespeed": {
    "url": "https://www.googleapis.com/pagespeedonline/v5/runPagespeed?url=https://example.com",
    "strategy": "desktop"
  },
  "ahrefs": {
    "endpoint": "/domain/overview",
    "target": "example.com"
  }
}

Tip: Swap in Moz’s endpoints if that’s your preferred SEO tool. Always keep your API keys secure in n8n’s built-in credentials manager.

3. Summarize Key Findings With ChatGPT

Instead of sending raw data, use ChatGPT or similar AI services to summarize the numbers into plain-English insights. n8n can send your metrics straight to the OpenAI node, which replies with a friendly summary you can paste right into your report. This turns a messy stats dump into something simple and useful for any reader.

Envision a speech bubble: the metrics flow in, friendly commentary flows out, ready for your stakeholders.

{
  "prompt": "Summarize these SEO metrics for a small business owner. Explain trends and suggest one action step. Metrics: ...",
  "metrics": {
    "speed": 82,
    "backlinks": 190,
    "keyword_changes": "+5"
  }
}

Tip: Customize the prompt to match your brand’s tone, or have ChatGPT highlight different priorities each week (like backlinks this month, or page speed next month).

4. Build and Send the Email Report

All your summarized insights and charts now get packaged into an email. n8n offers a user-friendly Email node where you can plug in the creative text plus any file attachments like PDF exports or screenshots. You’ll configure recipients once, and then each week the report lands right in the intended inboxes automatically.

It’s like a conveyor belt—all the data comes together, gets wrapped up as a report, and rolls right out to your email list.

{
  "to": "team@example.com",
  "subject": "Your Weekly SEO Health Report",
  "html": "
This week's summary: ...
"
}

Tip: Set up dynamic subject lines, like including the domain name or date, so you can quickly spot each week’s results.

5. Track Results and Refine the Workflow

Finally, keep your automation running smoothly by adding a step that logs each run (success or failure) to a Google Sheet or a database. This helps you catch any issues and tweak your process as your business grows.

Think of this like adding a dashboard widget at the end of your automation pipeline, so you always have a pulse on your reporting system.

{
  "date": "2025-03-14",
  "status": "success",
  "emails_sent": 12
}

Tip: Use n8n’s built-in integrations to log results or send alerts to Slack if something fails.

Real Example

Imagine you run a digital agency managing five client websites. Every Monday morning, your n8n workflow automatically checks each client’s homepage with Google PageSpeed, pulls their latest keyword and backlink metrics from Ahrefs, and bundles the results up for ChatGPT to create a quick, plain-language summary. These get formatted into smart, professional emails and sent to each client—completely hands-off. Along the way, each step’s status is logged, so you know nothing gets missed.

One week, the report notes a sharp dip in site speed for a client. Because the summary highlights this right at the top, you’re able to quickly investigate and suggest a fix—making you look proactive and keeping your client happy, without staying up late compiling spreadsheets.

Tools You’ll Need

  • n8n (the automation platform)
  • Google PageSpeed Insights API
  • Ahrefs or Moz API (for SEO stats)
  • OpenAI or ChatGPT account (for summaries)
  • Email SMTP service or provider

Related Articles

Final Thoughts

Automated SEO reports let you deliver real value to clients and team members—without getting bogged down in copy-pasting or number crunching. By connecting tools like Google PageSpeed, Ahrefs or Moz, and ChatGPT using n8n, you stay on top of site health and performance while freeing up time for higher-impact work. Once set up, this workflow quietly keeps running in the background, making your business more efficient and your updates more dependable.

Share the Post:

Related Posts

a-white