Build a Weekly KPI Dashboard Email (No-Code Step-by-Step Guide)

Build a Weekly KPI Dashboard Email (No-Code Step-by-Step Guide)

Want to stop wasting time pulling numbers every Monday? This guide shows you, step-by-step, how to automatically generate and email a beautiful Weekly KPI Dashboard—no code required, just smart tools like n8n, Google Analytics, QuickChart, and Gmail. Perfect for busy business owners or marketers who want results without the dashboard drudgery.

Why Automate This

Let’s be honest: manually collecting analytics, making charts, and emailing KPI updates is a chore. Automating your weekly dashboard email means:

  • No more copying and pasting numbers late Sunday night
  • Instant visuals and insights in your inbox every week
  • Less time on reporting, more on growing your business
  • Professional updates you can share with your boss or your team

Ready to make reporting hands-off (and look great doing it)? Here’s how to set up your own stack, explained for real people—no jargon, just results.

Step-by-Step Setup

1. n8n + Google Analytics + AI Integration

This is where the magic starts. n8n is your automation dashboard: it pulls in your Google Analytics data, asks AI to explain what it means, then bundles it all up for email delivery. The flow goes like this:

  • Trigger: Every Monday at 7AM
  • Google Analytics node: Gets last weeks (and last years) KPIs like users, sessions, conversions
  • Function node: Calculates week-over-week or year-over-year changes
  • AI node (like GPT-4): Writes a friendly summary (3Traffic4 is up 12% thanks to your new blog post!5)

What the workflow looks like: Picture a flowchart with nodes for: Schedule 67 Google Analytics 89 Function (math) 01 AI 23 Gmail.

{
  "event": "weekly_report",
  "metrics": {
    "users": 2100,
    "users_last_year": 1800
  },
  "insight": "Your traffic grew by 16% compared to last year. The spike came from social media referrals."
}

Tip: You can customize the metrics you pull (e.g. bounce rate, top pages) and tell the AI to summarize in your own style (3Keep it upbeat!4).

2. Looker Studio Scheduled Delivery

If you want simple, no-fuss reporting, Looker Studio (formerly Data Studio) lets you email static dashboards on a regular schedule. Just set it up and it sends out the same dashboard snapshot every week.

  • Pick a day/time (say, Mondays at 8AM)
  • Select which pages of your report to send
  • Add recipients (like your team or client list)

What it looks like: Think of a straightforward email with a PDF or image of your dashboard—no fancy charts pulled in real time, but totally hands-off once set up.

{
  "type": "scheduled_email",
  "report": "Looker Studio Sales KPI Dashboard",
  "recipients": ["team@example.com"]
}

Tip: Best for KPIs that don’t need daily changes67it won’t include last-minute numbers, but it’s bulletproof and easy.

3. QuickChart Dynamic Visuals

Want more than plain numbers in your emails? QuickChart lets you generate charts—like bar, line, and pie67on the fly. You send it data, it sends back a chart image URL. Hook it into n8n, and your stats jump off the page.

  • In your n8n flow, use HTTP Request to QuickChart’s API
  • Send your metric data and chart options (colors, titles, etc.)
  • Receive a PNG image URL and embed in your HTML email

What the workflow looks like: After AI writes insights, n8n sends chart data to QuickChart. Result: A snazzy trends chart appears in your KPI email each week.

{
  "type": "bar",
  "data": {
    "labels": ["Week 1", "Week 2"],
    "datasets": [{
      "label": "Users",
      "data": [2100, 2200]
    }]
  },
  "options": { "title": { "display": true, "text": "Weekly Users" } }
}

Tip: Tweak colors, legends, and chart types by editing the payload. Great for highlighting sudden jumps or best-performing days.

4. Gmail Campaign Automation

n8n can turn your weekly report into a real email campaign:

  • Keep your recipient list in Google Sheets for easy updates
  • Send your KPI report to everyone at once, or segment emails
  • Add smart follow-ups: If someone doesn’t open, n8n can resend after a few days

What the workflow looks like: Picture n8n sending a personalized HTML email to every row in your Sheet, tracking whether they opened or replied, and queuing up gentle reminders if not.

{
  "to": "client@example.com",
  "subject": "Your Weekly Performance Report",
  "html": "
Weekly KPIs
Great job! Traffic up 12%.
"
}

Tip: Use merge tags (like {{name}}) to personalize emails for each recipient, or add your own company branding in the HTML.

5. Unified Data Pipeline

If you run marketing across multiple platforms (Google Ads, Meta, Analytics), you can bring all your KPIs into one unified email. n8n can collect, merge, and chart data from different APIs, storing it temporarily before packaging it all together.

  • Pull in Google Analytics (traffic), Google Ads (spend/ROAS), Meta Ads (CPC), and more
  • Aggregate the numbers in a Datastore node
  • Visualize them in a chart (QuickChart again!)
  • Send a consolidated report or PDF via Gmail

What the workflow looks like: Each API (Google/Meta) flows into n8n, where data gets merged, charted, and sent as a single, easy-to-read weekly report.

{
  "Google Analytics": { "users": 2100 },
  "Google Ads": { "spend": 400, "roas": 5.2 },
  "Meta Ads": { "cpc": 1.23 },
  "week": "2024-05-27 to 2024-06-02"
}

Tip: Add or remove data sources as your marketing changes. Great for getting the full picture without logging into three dashboards every week.

Real Example: Marketing Manager Save 2+ Hours a Week

Meet Sam, a marketing lead for a small e-commerce store. Every Monday, Sam used to grab Google Analytics reports, make charts in Excel, write notes, and email the team. Now, with n8n:

  1. At 7AM, n8n triggers automatically
  2. Pings Google Analytics, Google Ads, and Meta Ads for fresh numbers
  3. Crunches those stats, calculates changes, and mails them off to QuickChart for visuals
  4. Runs the numbers through GPT-4 for a human-friendly summary
  5. Emails a personal note, charts, and KPIs to the whole team via Gmail—before Sam’s even awake

Result: Sam gets two hours of her Monday back, and the team always knows how things are trending—no human handoffs needed.

Tools You’ll Need

  • n8n (open-source automation, or use their cloud version)
  • Google Analytics account (with API access)
  • Looker Studio (for optional scheduled PDF emails)
  • QuickChart (for charts via API)
  • Gmail account (preferably Google Workspace)
  • (Optional) OpenAI API (if you want AI-generated summaries)
  • Google Sheets (to store recipients, if you want campaign features)

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Final Thoughts

You don’t have to settle for boring, manual reports. With no-code automation workflows, you can send out pro-grade, visual, and insightful updates every week—on autopilot. Whether you’re running ads, tracking sales, or just want to show off your growth, this stack just works. Try each tool step by step, start simple, and keep tweaking as your needs grow. You’ll never dread reporting again!

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